for Evelyn Esponda
Personal Branding
I wanted to create a personal brand that differenciates me from others and helps me to form a lasting impression in the mind of the people.
The Challenge
The history behind the logo
I am a latinoamerican person and entire name is Evelyn Patricia Esponda Carbajal. When I meet someone new, I usually use only my first name and lastname, that is why I decided that the letter E had to be part of my personal brand and logo. I wanted to express my creativity and my care, that is why I chose to do a handwriting logo, that makes it more personal.
Color Palette
#84a49a
#f18482
#f5bd61
#f4cbc4
Tipography
Abril Fatface is a display typeface with thin serifs and clean up curves, with a vintage air, and a perfect pairing with the hadwritten logo.
Abril Fatface
Lato Bold
Lato Light
Sketches
Lato is a modern san serif typeface, with very good legibility and at the same time elegant, making it the perfect body text.
An E for Evelyn and Esponda
A C for Carbajal
The Digital Process for the logo
The process of making the logo came to life was to first, trying to replicate the logo in an electronic device, in this case, an ipad, with the help of the app Procreate. After having our logo digitalized and saved it as an image, we had to make it a vector through the Illustrator application. In Illustrator we played with color palettes and effects until having our last version.
Digitalized image
Vector logo
Logo with the name of the personal brand
Logo’s final version
Logo in a box